Tuesday, February 08, 2011

Finally: Facebook Co-Founder Opens the Curtain on Two-Year Old Asana [TechCrunch]

Check the article link for more details and this page for Asana’s impressive team/board/advisor roster

But all that said, this is in no way another “Facebook for the enterprise.” There’s no list of friends, no events, no photosharing. Asana isn’t about making the workplace “fun” or making it social for the sake of social. Its not about organizing your social graph. It’s about helping people work together more efficiently– cutting out reliance on email, cutting down on the need for those endless meetings, easily assigning and tracking tasks in one instance that is always up to date, because unlike those lame corporate wikis, people are living in the app. Moskovitz and Rosenstein are clear: If they don’t accomplish that, they have failed.

Finally: Facebook Co-Founder Opens the Curtain on Two-Year Old Asana

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