A pragmatic move for Amazon, despite the cognitive dissonance dimension
Target, a longtime Amazon partner, is going to give the Kindle a distribution hand in a small number of stores with a larger roll-out later in the year.
The retailer said Wednesday that it will carry Amazon's Kindle beginning on Sunday in select stores. Specifically, Target will carry the Kindle at its flagship Minneapolis store where the retailer is based. In addition, Target will put the Kindle in 102 south Florida store. After those pilots, Target will bring the Kindle to more stores