Tuesday, April 20, 2010

For Apple, Lost iPhone Is a Big Deal - NYTimes.com

More on the lost iPhone saga

Some wondered whether the phone was planted by Apple’s formidable publicity machine.

“For the sake of the person who dropped it, I hope this is a devious marketing scheme,” said Paul Saffo, a veteran Silicon Valley forecaster. “But I think it is unlikely. There is no one else on the planet whose shoes I would less like to be in it at the moment.”

[…]

Late Monday night, Gizmodo said that it received a letter from Bruce Sewell, Apple’s senior vice president and general counsel, requesting the phone back. "It has come to our attention that Gizmodo is currently in possession of a device that belongs to Apple," Mr. Sewell wrote in a letter that Gizmodo published.

"This letter constitutes a formal request that your [sic] return the device to Apple," the letter said.

For Apple, Lost iPhone Is a Big Deal - NYTimes.com

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