Salesforce.com said Wednesday that it would pay at least $142 million to acquire lead-generation startup Jigsaw, the biggest acquisition to date for the online software company.
Salesforce has had its eye on Jigsaw for several years, but only got serious about a possible deal a few months ago, says Kendall Collins, Salesforce’s chief marketing officer. Jigsaw is basically a big database filled with contact information for potential customers. It’s “crowd sourced,” meaning users submit, update and fact check the information themselves. There’s already a version of Jigsaw that’s built on Salesforce’s systems and allows for contacts from Jigsaw to be easily copied into Salesforce’s sales-automation software.