Saturday, April 24, 2010

FT.com / Technology - Leaks fuel the gadget feeding frenzy

No doubt we’ll soon see something like “Deliberate Viral Marketing Leaks for Dummies”…  See the full article for some examples of recent deliberate leaks.

With a range of smartphones and tablet computers due to launch this year, many of them based on Microsoft’s latest versions of Windows or Google’s Android operating system, they hope to launch the first big counter-offensive since Apple sparked the touch-screen revolution with its first iPhone nearly three years ago.

“Everyone wants to get something akin to the buzz Apple can get from dropping an iPhone in a bar,” says Richard Doherty, an analyst at Envisioneering. “I don’t know if it will work – but it is certainly very different to Apple.” The deliberate leaks are in marked contrast to the fierce secrecy insisted on by Apple chief Steve Jobs – a tactic which has the effect of stoking up even greater media frenzy around his set-piece product announcements.

FT.com / Technology - Leaks fuel the gadget feeding frenzy

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