See the full article for a corporate cloud computing reality check
Still, Jeffrey P. Bezos, Amazon’s chief executive, has predicted that its cloud computing division will one day generate as much revenue as its retail business does now. For that to happen, Amazon and other cloud providers will have to convince big business.
Almost every big company is cautiously testing the waters these days. 3M, the St. Paul, Minn., conglomerate, is using Microsoft’s new Azure cloud service to allow advertisers and marketers to tap into a service that mathematically analyzes promotional images and evaluates how visually effective they are likely to be. “It took a lot of the risk out of whether to commercialize it or not,” said Jim Graham, a technical manager at 3M.