More on the Apple co-founders who have very little in common these days
It’s Steve Jobs’ honor code. Like Michael Corleone’s: A mistake can be forgiven, but he would kill his own brother for betraying the family. It doesn’t seem to matter that the act was harmless. More than leniency and humanity, respect for secrecy is sewn deeply into Apple’s culture.
You want to be able to trust your employees, especially at a company for which surprise is a sales tool. But without Steve Wozniak, there would be no iPad. There would be no Apple as we know it today. A culture where you can’t show someone like that a new product, hours before it was to be unveiled, isn’t a culture of innovation—it’s a culture of fear