More Windows Messenger update details:
Messenger Connect brings the individual APIs we’ve had for a long time (Windows Live ID, Contacts API, Messenger Web Toolkit, etc.) together in a single API that's based on industry standards and specifications (OAuth WRAP, ActivityStrea.ms, PortableContacts) and adds a number of new scenarios.
The new Messenger Connect provides our developer partners with three big things:
- Instantly create a user profile and social graph: Messenger user profile and social graph information allows our shared customers to easily sign-in and access their friends list and profile information. This allows our partners to more rapidly personalize their experiences, provides a ready-made social graph for customers to interact with, and provides a channel to easily invite additional friends to join in.
- Drive engagement directly through chat indirectly through social distribution: By enabling both real-time instant messaging conversations (chat) and feed-based sharing options for customers on their site, developers can drive additional engagement and usage of their experiences by connecting to the over 320 million Messenger customers worldwide.