Another take on the Nexus failure
Selling directly to consumers, without the heavy traditional media advertising or in-person customer support typically used by carriers or other cellphone makers, always was going to be tough. Google should be credited with being willing to try and fail, as it has done with its efforts to experiment with new ways to sell radio advertising.
But with its stock down 14% this year, another stumble is the last thing Google needs. Next time Google wants to try something new, perhaps it could tone down the rhetoric.