Monday, April 26, 2010

Advertising - Modernizing the ‘Kodak Moment’ as Social Sharing - NYTimes.com

See the full article for a Kodak, er, snapshot…

The goal of the new meaning is to suggest that Kodak moments generate warm and fuzzy feelings only when photos, images and video clips are made available through social media, e-mail messages and other forms of sharing technology to parents, grandparents, friends, co-workers and even, these days, strangers.

Another way of putting the new theme is to declare that, “It’s not a Kodak moment unless you share,” said Jeffrey W. Hayzlett, chief marketing officer at the Eastman Kodak Company in Rochester.

Advertising - Modernizing the ‘Kodak Moment’ as Social Sharing - NYTimes.com

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