Wednesday, March 11, 2009

Google to Offer Ads Based on Interests - NYTimes.com

See the full article for more details

Perhaps to forestall objections to its approach, Google said it planned to offer new ways for users to protect their privacy. Most notably, Google will be the first major company to give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting. Like rivals such as Yahoo, it also will give users the choice to opt out from what it calls “interest-based advertising.”

Google to Offer Ads Based on Interests - NYTimes.com

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