Wednesday, March 25, 2009

FT.com / Companies / Technology - Google pre-empts Microsoft over relaunch

Sign of the times – some people apparently believe Google is now a reactive monopolist, and Microsoft an aspiring innovator

Google pre-empted Microsoft’s plans for a significant relaunch of its internet search service as it revealed on Tuesday changes to its own search results pages that echo some of the moves planned by its arch-rival.

The latest refinements by Google show how difficult it will be for Microsoft to create any significant differentiation for its search service, which still lags well behind Google and Yahoo five years after it was first launched, according to analysts.

In a direct echo of Microsoft’s plans, Google said it would give greater prominence to the “related links” section on its search results pages.

FT.com / Companies / Technology - Google pre-empts Microsoft over relaunch

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