More on Cisco/Pure Digital
Cisco adores anything that pumps large volumes of data over the Internet, spiking demand for its routers and switches. And the company sees video, through things like TelePresence and online meetings, as one of the biggest creators of Internet traffic.
Exactly what Cisco can do to increase interest in these types of products that Sony or Pure Digital can’t do remains to be seen. Cisco has crept closer and closer to the consumer through set-top boxes, home routers and even digital stereos, but I don’t think people take it that seriously as a consumer electronics player just yet.