Sunday, March 22, 2009

FT.com / Companies / Technology - FT Group launches ‘semantic search’ tool

Potential differentiation for the Financial Times 

The Financial Times Group is entering the field of semantic search with an online product aimed at bringing the business community more accurate information.

Newssift, which launched in beta version on Thursday, is the first project backed by an innovation fund of Pearson, the parent company of the FT news organisation.

It aims to differ from traditional search engines, which rely on the correct keywords being entered to return findings, by offering more relevant searches based on meaning and context.

FT.com / Companies / Technology - FT Group launches ‘semantic search’ tool

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