Monday, March 09, 2009

Could Customized Newspapers Bring Readers Back? - NYTimes.com

Strange days indeed…

Of course, through automated feeds and customized Google and Yahoo pages, consumers can already tailor their news consumption to their own tastes.

But MediaNews’s experiment, which it has named “individuated news” — it has trademarked the phrase — or “I-news,” for short, has an old media twist: dead trees and a new piece of hardware for your home.

“I-News is really about choice,” said Peter R. Vandevanter, vice president for targeted products at MediaNews. “We’ll let the reader decide what they want to read and on what platform.”

Could Customized Newspapers Bring Readers Back? - NYTimes.com

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