Another perspective on the recent Facebook changes; see the full post for details
The recent Facebook design changes are more subtle than the Beacon experiment. But, you can easily connect the dots and see where this might go. If they implement this carefully it could be the biggest innovation to web advertising in 10 years, or perhaps ever. Facebook also duplicated most of what Twitter does now, and they are in a much better position to monetize the service. Facebook has 180 million users while Twitter has less than 10 million.
What appears to be a subtle Facebook design change is really a brilliant strategic move that trumps competitors like Twitter, and sets the stage for an advertising machine that could be much larger than Google. Strategy is a chess game. There are still many more moves to be made. But, this opening gambit by Facebook could turn out to be brilliant.