Hmmm... Well, if someone is willing to pay the Mac price premium (relative to comparable Windows Vista PCs), perhaps a full copy of Vista or Ultimate isn't a price elasticity issue either.
The price of the virtualization software does not include a copy of Windows. And to get that copy, buyers have to agree to Vista's license agreement -- a legally binding document. Lurking in that 14-page agreement is a ban on using the least expensive versions of Vista -- the $199 Home Basic edition and the $239 Home Premium edition -- in virtualization engines.
Instead, people wanting to put Vista in a virtualized program have to buy the $299 Business version or the $399 Ultimate package.
Macs account for less than 5 percent of personal computers in the U.S., but Ben Rudolph, Parallels' marketing manager, says they nonetheless represent a market he's surprised to see Microsoft present with roadblocks.