Monday, February 26, 2007

Media Companies Discover New Ways to Reach Readers Using Windows Vista Technology: Q&A

Cool... but I'd like to see versions from which I can easily blog 

PressPass: Can you begin by explaining the significance of the media reader applications launched this week?

Wascha: We believe we’re seeing the publishing industry changing. Publishers today want to take advantage of increasing digital consumer demand, which is reflected by patterns of online readership and, in some cases, the loss of print readership. Until now, publishers have been reliant on continuous connectivity. In other words, if you wanted to read a newspaper on-screen, you had to be online, and that was tied directly to the capabilities of Web technology. Now, with a media reader application you can be offline but still have an on-screen reading experience. With the right device, you can read a newspaper on a bus or train on the way to work. And because that experience is more like a traditional newspaper experience, it becomes more and more appealing.

Today, that experience is available on laptops and desktops, but at some point in the future we’ll be able to extend it to cell phones and reading devices that have yet to be invented. We also made sure that the technology works well on ultra-mobile PCs, where the convenience of portability is likely to make media reader applications even more appealing. These Microsoft .NET 3.0 applications are an example of a new breed of rich, occasionally connected products that transcend the limitations of the Web browser to provide compelling and unique user experiences.

Source: Media Companies Discover New Ways to Reach Readers Using Windows Vista Technology: Q&A

Post a Comment