Searching for healthcare solutions
In Medstory, Microsoft is acquiring “some of the best deep technology” in the emerging field of medical search, said Esther Dyson, an industry analyst who is also an investor in Medstory. That technology, Ms. Dyson said, is “not so much a search engine, but an ontology engine,” with a capability to find and identify concepts in health and not just sort through words and Web links.
The longer-range goal, Mr. Neupert said, is to link personal information like age, sex, drug regimens, family history and even genetic markers to search. The ideal is that search results are tailored individually, identifying treatments, drug interactions and medical journal articles of interest.