A reality check for people who believe copyright is opt-in
As media companies struggle to reclaim control over their movies, television shows and music in a world of online file-sharing software, they have found an ally in software of another kind.
The new technological weapon is content-recognition software, which makes it possible to identify copyrighted material, even, for example, from blurry video clips.
The technology could address what the entertainment industry sees as one of its biggest problems — songs and videos being posted on the Web without permission.
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