Tuesday, February 27, 2007

Wired: Virtual Designers Busy in Online Worlds

Strange days indeed 

When Toyota Motor Corp. wanted to promote its new Scions to young buyers, it turned to one of the growing number of digital design companies doing business in the popular online universe "Second Life."

The firm, Millions of Us, conjured up Scion City - a futuristic urban island with a dealership that sells the cars and a racetrack where consumers' online personas can take them for virtual test drives.

Source: Wired: AP Technology and Business News from the Outside World on Wired.com

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