Timely Google reality check
Yet it’s also not hard to detect a worrying pattern here for Google — and for those who wish to be Google. The company controls as much as two-thirds of the market in search advertising, by some accounts. That has already caused plenty of worry among print publishers who wonder if the benefit of being on Google’s global platform is mitigated by what happens to their intellectual property once Google’s search engines get their robotic hands on it.
The worry widened to include the titans of television and cable programming after Google’s buyout of YouTube late last year. The buyout raised the possibility that Google would extend that advertising dominance into video — a business that is exploding online and for which advertisers already spend some $60 billion on conventional television.