Google Encounters Hurdles in Selling Radio Advertising - New York Times

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When Google acquired dMarc Broadcasting, a company whose software allows marketers to place ads on radio stations, for up to $1.24 billion early last year, it was seen as a clear sign of Google’s ambitions to extend its dominance over Internet advertising to other media.

Now, there are indications that Google Audio, as the company’s foray into radio advertising is known, has hit some snags.

Source: Google Encounters Hurdles in Selling Radio Advertising - New York Times