Friday, February 04, 2005

Yahoo! News - Napster Unveils Portable Service, Anti-iPod Campaign

Yahoo! News - Napster Unveils Portable Service, Anti-iPod Campaign: "Napster Inc. on Wednesday unveiled a portable version of its music subscription service, backed by a $30 million ad campaign that takes aim at rival Apple Computer Inc.'s popular iPod player.
Napster's promotion includes a Super Bowl television spot urging fans to compare the costs of spending $10,000 to buy and transfer 10,000 songs from Apple's iTunes store to an iPod, with the $15-per-month fee to carry songs from a catalog of over a million tracks on Napster-compatible players. "
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