Tuesday, February 15, 2005

E-Commerce Report: Simplifying Web Checkouts

The New York Times > Technology > E-Commerce Report: Simplifying Web Checkouts: "For many e-commerce sites, the shopping cart is where transactions go to die.
About half of prospective customers bail out of their purchases sometime after selecting products and before hitting the buy button, according to Forrester Research, a technology consultant. That phenomenon has prompted sites like TJMaxx.com and HomeGoods.com to find new ways to shepherd customers smoothly through the checkout process. As traditional retailers sharpen their online operations, those kinds of improvements could be critical in winning business."

Good to see the value of "rich Internet applications" getting mainstream press coverage.
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