Monday, February 21, 2005

The New York Times > Business > World Business > Europe Teems With Web Dailies That Twit the Mainstream Press

The New York Times > Business > World Business > Europe Teems With Web Dailies That Twit the Mainstream Press: "Across the world, their sharp comments can provoke an array of reactions: amusement, insults, public outrage, blunt legal threats. Yet these Web sites and Web logs, or blogs, are scoured by policy makers and the political elite.
'It's a phenomenon that has grown very much,' said Monica Ridruejo, a former member of the European Parliament who runs her own media consulting firm, Dragonaria, in Madrid. 'People like to see the scoops there, and everyone talks about them at lunchtime.'
Advertisers are also taking notice, with distinct regional differences. For example, big banks and telecommunication companies post strategic banners on popular Spanish digital press sites, known as confidenciales, for their mix of spicy insider gossip about business, politics and the media. But conventional advertisers steer clear in Italy, where a popular tabloid-style site, Dagospia, feasts on pornographic advertising."
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