Thursday, February 24, 2005

WSJ.com - Apple Cuts iPod Mini's Price 20%

WSJ.com - Apple Cuts iPod Mini's Price 20%: "Apple Computer Inc., trying to tap deeper into a mainstream audience for portable music players, slashed the price of the iPod mini by 20% and introduced new iPods with more storage capacity and improved battery life.
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Analysts believe Apple is also trying to take the iPod to a mainstream market from a core audience of early adopters before competitors do so. "Apple is really focused on dominating this market," said Stephen Baker, director of industry analysis at research firm NPD Group Inc.
Even with greater competition during the holidays, Apple in December still held onto a huge lead in the market, with 91% of all sales of new portable music players that use hard disks, according to NPD. Apple said it has sold more than 10 million iPods. Sales of the gadget came to $1.21 billion in the final quarter of last year, 35% of the company's total $3.49 billion in revenue in the period."

Eerily reminiscent of the early Palm days in many ways...
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