Friday, February 18, 2005

The New York Times > Business > Media & Advertising > The Times Company Acquires for $410 Million

The New York Times > Business > Media & Advertising > "The Times Company Acquires for $410 Million: "he New York Times Company announced yesterday that it would acquire About Inc. and its Web site,, from Primedia Inc. for $410 million.
Times Company officials said the acquisition would add a fast-growing, highly profitable Web site to the company's portfolio and would increase the company's revenue from the expanding online advertising business.
By adding About's 22 million monthly users to the Times Company's 13 million monthly users - from The New York Times, The Boston Globe and more than 40 other Web sites - the company said it would have the 12th-largest presence on the Internet."
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