David Kirkpatrick - Fast Forward: Want Truth in Advertising? Try a Blog - FORTUNE

David Kirkpatrick - Fast Forward: Want Truth in Advertising? Try a Blog - FORTUNE "The bloggers had a lot to say about the story by me and Dan Roth on blogs in FORTUNE's last issue. But the single most popular, and remarked-upon, item in our story was a quote from legendary ad-man Steve Hayden, vice chairman of New York-based Ogilvy & Mather. Said Hayden: “If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug.”