Friday, January 21, 2005

Microsoft Seminar Explores the Art of Saving Thousands of Dollars While Reaching More Customers Through Web Conferencing

Microsoft Seminar Explores the Art of Saving Thousands of Dollars While Reaching More Customers Through Web Conferencing: "On Jan. 27, Emir Aboulhosn, vice president of Marketing Communications for Laplink Software Inc., will discuss Laplink's adoption of Microsoft Office Live Meeting, an online collaboration and Web conferencing service, during an online business seminar titled 'Laplink Connects With Its Customers.' During the complimentary seminar powered by Live Meeting, Aboulhosn will explore how Live Meeting has strengthened and shortened Laplink's sales cycles while enabling the company to reach a broader audience without the need to travel. Aboulhosn will also discuss how Laplink expects to recover an estimated $80,000 in expenses and lost productivity by replacing some business travel with Live Meeting Web conferences."

This type of practice-what-you-preach (use Live Meeting to describe how Live Meeting can be effectively used etc.) is very powerful (when it works well, of course).
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