Friday, September 02, 2011

Shoppers slow to buy with their smartphones - The Boston Globe

Excerpt from a mobile commerce reality check

The use of smartphones is indeed growing. There are 82 million smartphones in circulation today in the United States - one in every three people 13 and older owns one - and that figure is expected to double by 2015. And smartphone users are increasingly using mobile applications: The average user spends 81 minutes a day using mobile apps, more time than is spent Web browsing on a computer or other device, according to mobile analytics firm Flurry.

But smartphone users spend most of their time playing games, checking social networks, taking video, accessing maps, and getting sports scores, according to digital research firm comScore. Shopping, meanwhile, ranks at number 13, with fewer than 7 percent of mobile users accessing online retail stores through their phones.

Shoppers slow to buy with their smartphones - The Boston Globe

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