Friday, September 23, 2011

Facebook’s New Strategy to Turn Eyeballs Into Influence - NYTimes.com

Another Facebook snapshot

Facebook’s moves sharpen the battle lines between the social networking giant and Google, the search giant, because Facebook is trying to change the way people find what they want online. Searching the Web is still the way most people discover content — whether it is news, information about wedding photographers or Swiss chard recipes. Facebook is trying to change that: in effect, friends will direct other friends to content. Google has its own social network product in Google+, but it is far behind Facebook.

“This is two big rivals getting into each others’ backyards,” said Sean Corcoran, an analyst with Forrester Research. “It changes the game for what social networks have been doing. What Facebook is saying is, we are your life online, and also how you discover and share.”

Facebook’s New Strategy to Turn Eyeballs Into Influence - NYTimes.com

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