Excerpt from a Google reality check
Think about it. A lot of the criticism of Google here and elsewhere has been about lack of focus, lack of standardized interfaces, oddly positioned products that sometimes conflict with or oppose each other. Google was run as an insurgency. And now Larry Page is determined to turn Google into an army. Each conflict to come will be approached with a Manhattan Project development effort.
Social is the first battle to be fought this war but I am sure Larry has others planned. He’s promoting a new class of generals (vice presidents, I guess) and giving them the power and resources to get their jobs done with thousands of developers and billions of dollars each. Instead of doing a hundred things and making money from two of them, Google will soon be doing a dozen things and making money from 10 of them, or at least that’s the plan. And it’s a good one, because even geeks grow up sometime.