Sort of sad to see the Ingres brand deemphasized, but it’s a pragmatic marketing move
Ingres, the company, is:
- Changing its name to Actian.
- Deemphasizing Ingres, the product.
- Emphasizing a set of products that don’t exist yet (or at least aren’t shipping), namely lightweight mobile apps that are business-intelligence-plus-an-action, and technology for building them. These are called “Action Apps”, and are discussed on the Actian company blog.
- Positioning all this as something to do with “big data” (what a shock).