Sunday, September 25, 2011

Ingres deemphasized, company now named Actian | DBMS 2 : DataBase Management System Services

Sort of sad to see the Ingres brand deemphasized, but it’s a pragmatic marketing move

Ingres, the company, is:

  • Changing its name to Actian.
  • Deemphasizing Ingres, the product.
  • Emphasizing a set of products that don’t exist yet (or at least aren’t shipping), namely lightweight mobile apps that are business-intelligence-plus-an-action, and technology for building them. These are called “Action Apps”, and are discussed on the Actian company blog.
  • Positioning all this as something to do with “big data” (what a shock).

Ingres deemphasized, company now named Actian | DBMS 2 : DataBase Management System Services

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