Friday, September 16, 2011

RIM Will Combat Lackluster PlayBook Sales With New Software and Prices - Tricia Duryee - Mobile - AllThingsD

200,000 PlayBooks sold thus far; perhaps headed to the Blue Light Special zone

Poor sales performance of the BlackBerry PlayBook only managed to drag down the company’s second-quarter results, which came in at the low end of forecasts.

But Research in Motion said during the investor call this afternoon that it will try a combination of offering new features and a lower price to spur new sales and reinvigorate interest in the device.

RIM Will Combat Lackluster PlayBook Sales With New Software and Prices - Tricia Duryee - Mobile - AllThingsD

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