Wednesday, September 14, 2011

Sorry Apple, Windows 8 ushers in the post-post-PC era [BGR]

Déjà vu all over again?  (Microsoft would of course prefer “PC plus” to “[{post-}]PC”) 

One platform to rule them all. The technology exists to enable users to carry a single device that is as portable and usable as a tablet, but also as powerful and capable as a PC. It has a battery that can last all day, but it can also run Photoshop, Excel and Outlook. It can weigh next to nothing and slip into a slim case, but it can also power two monitors and run proprietary enterprise software.

When Windows 8 is finally bestowed upon the masses, each and every user will have Apple to thank. Windows 8 as we’re seeing it today would never have existed if competition from the iPad — and the iPhone before it — had not illuminated a giant light bulb over all of our heads: platforms can be both capable and intuitive. Apple’s iOS is the most fluid, logical, user friendly mass-market platform in the world, and it has forced the competition to look at products in a new light. Companies have been incredibly slow to adapt, however, and that is why Apple is currently the biggest tech company in the world.

But the iPad was only the beginning.

Sorry Apple, Windows 8 ushers in the post-post-PC era

Post a Comment