Wednesday, September 14, 2011

Demand at Target For Fashion Line Crashes Web Site - NYTimes.com

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In an unusual fumble for the large retailer, Target was unprepared for online shoppers’ hunger for the items. The Target.com site was wiped out for most of the day; the company said that demand for items was higher than it was on a typical day after Thanksgiving, and that is usually the biggest shopping day of the year.

“The excitement for this limited-time designer collection is unprecedented,” said Morgan O’Murray, a spokeswoman for Target, in an e-mail. Target’s Web site was working properly again at about 11 p.m. Eastern time Tuesday.

Demand at Target For Fashion Line Crashes Web Site - NYTimes.com

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