Wednesday, September 14, 2011

Demand at Target For Fashion Line Crashes Web Site - NYTimes.com

Oops…

In an unusual fumble for the large retailer, Target was unprepared for online shoppers’ hunger for the items. The Target.com site was wiped out for most of the day; the company said that demand for items was higher than it was on a typical day after Thanksgiving, and that is usually the biggest shopping day of the year.

“The excitement for this limited-time designer collection is unprecedented,” said Morgan O’Murray, a spokeswoman for Target, in an e-mail. Target’s Web site was working properly again at about 11 p.m. Eastern time Tuesday.

Demand at Target For Fashion Line Crashes Web Site - NYTimes.com

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