A socially acceptable information resource
Episodes like this put the onus on companies to be social, and some do it better than others. Today the Dachis Group, an outfit that helps companies get a handle on all things social media, launched its Social Business Index which ranks, in real time, the most socially-active companies. Dachis had previously offered the data only to companies in the index, but now it’s open for all the world to peruse and use as a research tool.
You can probably guess the most social company on the list: Facebook. It’s followed fairly closely by Google. But the rest of the top five as of this writing are a bit of a surprise. News Corp. (owner of this Web site); Coinstar, the outfit that puts those coin-collector machines in supermarkets; and Wal-Mart.