Sunday, September 18, 2011

Windows 8 on a tablet: iPad takes on Microsoft’s last ditch gambit : Beatweek Magazine

Excerpt from an accentuate-the-negative Microsoft snapshot

Microsoft’s problem is other than the highly popular Xbox, the company hasn’t successfully entered a new market in over a decade. The Zune was a flop of embarrassing proportions, being mostly an iPod knockoff which arrived years late (in brown, no less) and didn’t offer anything which anyone cared about. MS had been expecting to be able to capitalize on Xbox success with the Zune, even designating songs in the Zune music store with the same faux-currency used by Xbox gamers. It didn’t work. Meanwhile Apple largely owns the tablet market, with the iPad 2 single handedly outselling all competing tablets combined. The multitude of Android tablets fight each other for the same minority marketshare. The HP TouchPad has been canceled. The BlackBerry PlayBook is about to be. Microsoft’s move, then, turns out to be an attempt to capitalize on the popularity of Windows. It’s an odd gambit…

Windows 8 on a tablet: iPad takes on Microsoft’s last ditch gambit : Beatweek Magazine

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