Thursday, September 29, 2011

PlayBook gets 40 percent price cut in wake of Amazon's Fire tablet unveiling - Yahoo! News

What’s the emoticon for “moment of silence”?…

Just hours after Amazon CEO Jeff Bezos announced news of the new Kindle Fire tablet, Research In Motion (RIM) executives have given the green light for a substantial price cut for its PlayBook device. The tablet price war has begun.

The 16GB PlayBook was, until a few hours ago, selling on the Best Buy website for $499. Amazon’s unveiling of the 8GB Fire tablet on Wednesday for $199 suddenly made the 16GB PlayBook look way overpriced. So RIM has knocked it down to $299. That’s a hefty 40 percent price cut, but will it be enough to make any difference?

PlayBook gets 40 percent price cut in wake of Amazon's Fire tablet unveiling - Yahoo! News

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