Friday, September 30, 2011

RIM, Maker of BlackBerry, Debates Its Target Market for PlayBook Tablet - WSJ.com

Excerpt from an extensive WSJ RIM profile

RIM's foray into a new market, tablet computers, has been disappointing. It shipped just 200,000 PlayBooks in the three months ended in August. That was less than half the number shipped in the preceding quarter and a small fraction of the 9.3 million iPads Apple Inc. shipped in the three months ended in June.

Retailers have begun cutting the price of the PlayBook. Office Depot and Staples cut the price of the tablet to $399 and threw in $100 gift cards on top of that discount, while Best Buy was selling the tablet for $299.

RIM, Maker of BlackBerry, Debates Its Target Market for PlayBook Tablet - WSJ.com

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