Google+ Can Be A Social Network Or The Name Police – Not Both [Gartner blog]

Bob Blakley goes binary

The Google+ common name policy is insane. It creates an antisocial space in what is supposed to be a social network. It is at odds with basic human social behavior; its implementation is NECESSARILY arbitrary and infuriating, and it is actively damaging the Google+ brand and indeed the broader Google brand.

The problem is not flawed execution; it is that the policy itself is fundamentally unsound, unworkable, and unfixable.

Google can be a social network operator, or they can be the name police. They can’t be both. They need to decide – soon. If I were Google, I’d scrap the policy – immediately – and let people decide for themselves what they will be called.

Google+ Can Be A Social Network Or The Name Police – Not Both