Saturday, January 06, 2007

Mind Games -

Oh joy... 

But if traditional neuroscience is disturbing, the really creepy stuff is on the horizon, reports neuroscientist Richard Restak in The Naked Brain. Marketers and politicians would like to literally get into our minds, using the results of brain scans and psychology experiments to alter perceptions of reality. They might use "backward framing" to mold people's memories. (In one experiment, 16 percent of adults remembered seeing Bugs Bunny at Disneyland, where, as a Warner Bros. Looney Tunes character, Bugs could never be.) Or a political party might take advantage of the fact that people trust candidates who resemble themselves. "It would not be all that complicated," Restak writes, "to send you a morphed picture of a political candidate incorporating elements from your own face drawn from, say, your driver's license photo." Each house, each voter, gets a slightly different contender.

Source: Mind Games -

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