The Seattle Times: Business & Technology: Microsoft develops new TV software "Microsoft is unveiling software today to help cable-television companies develop digital TV programming and services.
The software, Microsoft TV Foundation Edition, is a new technological platform designed to run on the digital cable boxes atop many television sets.
The software includes applications for cable operators to create and deliver on-screen TV guides, movies-on-demand, and interactive advertisements for their customers.
It's Microsoft's most promising foray yet into interactive TV and advanced digital TV services in a 10-year-long history of "ineffectual" efforts, said Josh Bernoff, principal analyst with Forrester Research.
In the past, Bernoff said, Microsoft TV was working on "the wrong product at the wrong time. Now it's a lot closer to being the right product at the right time," he said. "It doesn't mean they win, but at least they get to compete."