The Corporate Blog Is Catching On ""There is a sense that blogging is about to explode in the business area, but who's brave enough to do it yet?" asks Halley Suitt, director for client development at Yaga Inc., a company in San Francisco offering a payment technology for Web sites. She is also a blogger, at halleyscomment.blogspot.com. "Many early bloggers were wild entrepreneurial types," she added, but now the phenomenon is drawing "more legitimate executives.""
Actually, I think this may be yet another indication that the mainstream blog meme has jumped the shark. Blogs will still be interesting and useful in many contexts, but they're not for everyone and they're not going to revolutionize mainstream media anytime soon.