PeopleSoft Bid Mirrors Lofty Goals of Oracle Chief Executive "Mr. Ellison's goal is to achieve in corporate data centers what Microsoft has accomplished with desktop personal computers. Microsoft's business began with the operating system — first MS-DOS and then Windows — a basic technology platform on which software developers write applications. Microsoft then developed personal productivity applications software for word processing and spreadsheets. But Microsoft did not dominate in those applications until they were bundled and aggressively priced in a suite of programs called Microsoft Office that worked best with Windows.
Mr. Ellison sees his company's mainstay product, the Oracle database, as the corporate computing equivalent of the Windows operating system. On top of the database run a series of what are known as enterprise applications, which corporations use to automate business tasks like accounting and procurement as well as customer relations and human resources programs."