Monday, June 09, 2003

E-Mail Message Blitz Creates What May Be Fastest Fad Ever

E-Mail Message Blitz Creates What May Be Fastest Fad Ever "Now the company will see whether its list of 400,000 customers who brought Iraqi cards can be enticed to buy other products. Soon an e-mail offer of boxer shorts with flags on them will be sent to those customers just in time for Fathers' Day."

This is a good Internet advertising reality check -- it persists because in some cases it's quite effective.
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