"It’s possible that the cable industry’s new investment in upgrading the viewing experience for its customers proves fruitless. Apple is reportedly close to unveiling a new version of the Apple TV device. Despite impressive sales, Apple CEO Tim Cook has described the Apple TV as an “experiment.” If the new version is Apple taking the product seriously, as rumors suggest, it could spur even more Americans to cut the cable cord. Meanwhile, the increasing availability of internet-connected televisions, possibly including a long anticipated TV device from Apple itself, could eventually render set-top boxes redundant."The American cable industry’s cunning plan to save itself: Make TV work like it should - Quartz
Tuesday, February 04, 2014
The American cable industry’s cunning plan to save itself: Make TV work like it should - Quartz
Tumultuous TV transition time
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