"“The fact is that Netflix has exploded in its success, achieved what really three or four years ago people would have said was an impossible level of subscription, and HBO has gone up, too,” Mr. Katzenberg said. “I think there’s a fiction here that somehow Netflix gains are HBO losses.”Punching Above Its Weight, Upstart Netflix Pokes at HBO - NYTimes.com
But to services like HBO and Netflix that are supported by subscriptions, and not advertisers, talk means buzz, and buzz draws new customers. That’s why Netflix is punching up, constantly comparing itself to a more established brand that for consumers represents high-quality programming. Ted Sarandos, Netflix’s chief content officer, put it plainly a year ago: “The goal is to become HBO faster than HBO can become us.”"
Monday, February 17, 2014
Punching Above Its Weight, Upstart Netflix Pokes at HBO - NYTimes.com
From a streaming subscription snapshot