How to Survive the Next Wave of Technology Extinction - NYTimes.com

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"Today, five behemoths — Amazon, Apple, Google, Facebook and Microsoft — plus a dizzying array of start-ups are competing to win every dollar and minute you spend in tech. While each of these companies offers differing sets of technologies sold under widely varying business models, they all share a common feature — trying to hook you deeply into an ecosystem of interconnected technologies.
The trouble arises when you are sold on a tech ecosystem that doesn’t prosper. It’s likely that at least one, if not several, of today’s tech behemoths won’t be around a decade from now. Thus the pervasive worry of choosing tech in these uncertain days: How do you avoid betting on the wrong horse?"

How to Survive the Next Wave of Technology Extinction - NYTimes.com